Comments on: MTV Philippines MUSIC SUMMIT 2008 (For HIV/AIDS) http://www.pinoybanda.com/mtv-philippines-music-summit-2008-for-hivaids/ Your One stop, Rock site! Mon, 12 Dec 2011 17:51:14 +0000 hourly 1 http://wordpress.org/?v=3.3 By: BlueSPOTmedia http://www.pinoybanda.com/mtv-philippines-music-summit-2008-for-hivaids/comment-page-1/#comment-861 BlueSPOTmedia Mon, 15 Dec 2008 04:41:02 +0000 http://www.pinoybanda.com/?p=432#comment-861 MTV MUSIC SUMMIT 2008 for HIV/AIDS with BLUESPOT MEDIA LOCATION: Mall of Asia Concert Grounds, Wednesday, December 3, 2008 OBJECTIVE: Through a new marketing medium -- BLUESPOT MEDIA -- HIV/AIDS Awareness was deployed via a MOBILE DOWNLOADS CAMPAIGN at the MTV MUSIC SUMMIT bringing a fresh new aspect to “SPREADING the WORD, NOT the VIRUS”. To achieve maximum coverage, BLUESPOT MEDIA deployed a total of eight (8) Access Points in the concert grounds and VIP area. Just by turning on their Mobile Phones’ Bluetooth function, attendees can then download EXCLUSIVE MTV wallpapers, HIV/AIDS Awareness Wallpapers, Videos from MTV, HIV/AIDS Awareness Artist Bites, both International and Local, Public Service Announcements, animations, and so much more! RESULTS: - There were Six Thousand Seventy One (6,071) Unique Mobile Phones detected - A total of Five Thousand Two Hundred Thirty Seven (5,237) Downloads of Mixed Media in a span of Eight (8) Hours - Twenty Percent (20%) of the Total Downloads came from the VIP Area - Figures exclude the VIRAL aspect of the campaign. Contents can be passed on for free among attendees through bluetooth - Giving MTV an Eighty Eight Percent (88%) Conversion Rate for the Mobile Downloads Campaign MTV MUSIC SUMMIT 2008 for HIV/AIDS with BLUESPOT MEDIA

LOCATION: Mall of Asia Concert Grounds, Wednesday, December 3, 2008

OBJECTIVE:
Through a new marketing medium — BLUESPOT MEDIA — HIV/AIDS Awareness was deployed via a MOBILE DOWNLOADS CAMPAIGN at the MTV MUSIC SUMMIT bringing a fresh new aspect to “SPREADING the WORD, NOT the VIRUS”.

To achieve maximum coverage, BLUESPOT MEDIA deployed a total of eight (8) Access Points in the concert grounds and VIP area. Just by turning on their Mobile Phones’ Bluetooth function, attendees can then download EXCLUSIVE MTV wallpapers, HIV/AIDS Awareness Wallpapers, Videos from MTV, HIV/AIDS Awareness Artist Bites, both International and Local, Public Service Announcements, animations, and so much more!

RESULTS:
- There were Six Thousand Seventy One (6,071) Unique Mobile Phones detected

- A total of Five Thousand Two Hundred Thirty Seven (5,237) Downloads of Mixed Media in a span of Eight (8) Hours

- Twenty Percent (20%) of the Total Downloads came from the VIP Area

- Figures exclude the VIRAL aspect of the campaign. Contents can be passed on for free among attendees through bluetooth

- Giving MTV an Eighty Eight Percent (88%) Conversion Rate for the Mobile Downloads Campaign

]]> By: BlueSPOTmedia http://www.pinoybanda.com/mtv-philippines-music-summit-2008-for-hivaids/comment-page-1/#comment-860 BlueSPOTmedia Mon, 15 Dec 2008 04:11:14 +0000 http://www.pinoybanda.com/?p=432#comment-860 CASE STUDY: MTV MUSIC SUMMIT 2008 for HIV/AIDS with BLUESPOT MEDIA LOCATION: Mall of Asia Concert Grounds, Wednesday, December 3, 2008 OBJECTIVE: Through a new marketing medium -- BLUESPOT MEDIA -- HIV/AIDS Awareness was deployed via a MOBILE DOWNLOADS CAMPAIGN at the MTV MUSIC SUMMIT bringing a fresh new aspect to “SPREADING the WORD, NOT the VIRUS”. To achieve maximum coverage, BLUESPOT MEDIA deployed a total of eight (8) Access Points in the concert grounds and VIP area. Just by turning on their Mobile Phones’ Bluetooth function, attendees can then download EXCLUSIVE MTV wallpapers, HIV/AIDS Awareness Wallpapers, Videos from MTV, HIV/AIDS Awareness Artist Bites, both International and Local, Public Service Announcements, animations, and so much more! RESULTS: - There were Six Thousand Seventy One (6,071) Unique Mobile Phones detected - A total of Five Thousand Two Hundred Thirty Seven (5,237) Downloads of Mixed Media in a span of Eight (8) Hours - Twenty Percent (20%) of the Total Downloads came from the VIP Area - Figures exclude the VIRAL aspect of the campaign. Contents can be passed on for free among attendees through bluetooth - Giving MTV an Eighty Eight Percent (88%) Conversion Rate for the Mobile Downloads Campaign CASE STUDY: MTV MUSIC SUMMIT 2008 for HIV/AIDS with BLUESPOT MEDIA

LOCATION: Mall of Asia Concert Grounds, Wednesday, December 3, 2008

OBJECTIVE:
Through a new marketing medium — BLUESPOT MEDIA — HIV/AIDS Awareness was deployed via a MOBILE DOWNLOADS CAMPAIGN at the MTV MUSIC SUMMIT bringing a fresh new aspect to “SPREADING the WORD, NOT the VIRUS”.

To achieve maximum coverage, BLUESPOT MEDIA deployed a total of eight (8) Access Points in the concert grounds and VIP area. Just by turning on their Mobile Phones’ Bluetooth function, attendees can then download EXCLUSIVE MTV wallpapers, HIV/AIDS Awareness Wallpapers, Videos from MTV, HIV/AIDS Awareness Artist Bites, both International and Local, Public Service Announcements, animations, and so much more!

RESULTS:
- There were Six Thousand Seventy One (6,071) Unique Mobile Phones detected

- A total of Five Thousand Two Hundred Thirty Seven (5,237) Downloads of Mixed Media in a span of Eight (8) Hours

- Twenty Percent (20%) of the Total Downloads came from the VIP Area

- Figures exclude the VIRAL aspect of the campaign. Contents can be passed on for free among attendees through bluetooth

- Giving MTV an Eighty Eight Percent (88%) Conversion Rate for the Mobile Downloads Campaign

]]> By: musicfan http://www.pinoybanda.com/mtv-philippines-music-summit-2008-for-hivaids/comment-page-1/#comment-842 musicfan Sat, 06 Dec 2008 08:23:09 +0000 http://www.pinoybanda.com/?p=432#comment-842 WOW check out the review from the concert http://mtvphil.com/event.php?id=44. WOW check out the review from the concert http://mtvphil.com/event.php?id=44.

]]> By: Jay M http://www.pinoybanda.com/mtv-philippines-music-summit-2008-for-hivaids/comment-page-1/#comment-839 Jay M Fri, 05 Dec 2008 09:48:07 +0000 http://www.pinoybanda.com/?p=432#comment-839 Hey! I went to this concert. Was wild! All these famous bands at once! The music was great! The food was the usual! The people were a little young but the music rocked! Got to meet some cool people and I also got to download some free MTV stuff to my phone. They were giving away free MTV wallpapers and videos for your phone. It was cool, I hope to see more of these bluetooth giveaways. It's the first time I saw it here in the Philippines. And it was free! Hey! I went to this concert. Was wild! All these famous bands at once! The music was great! The food was the usual! The people were a little young but the music rocked! Got to meet some cool people and I also got to download some free MTV stuff to my phone. They were giving away free MTV wallpapers and videos for your phone. It was cool, I hope to see more of these bluetooth giveaways. It’s the first time I saw it here in the Philippines. And it was free!

]]> By: RH Rocks! A Free Concert! | Pinoy Banda :: Filipino Bands :: Pinoy Bands http://www.pinoybanda.com/mtv-philippines-music-summit-2008-for-hivaids/comment-page-1/#comment-837 RH Rocks! A Free Concert! | Pinoy Banda :: Filipino Bands :: Pinoy Bands Fri, 05 Dec 2008 07:00:36 +0000 http://www.pinoybanda.com/?p=432#comment-837 [...] Hello fellow Pinoy Banda-ers! Sorry ulit for the late  announcement of the 2008 MTV Music Summit. [...] [...] Hello fellow Pinoy Banda-ers! Sorry ulit for the late  announcement of the 2008 MTV Music Summit. [...]

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